Marketing Analytics Entry Level Jobs and Industry Outlook

Marketing Analytics Entry Level Jobs

Introduction

So you want to begin your career as a marketing analyst? Let me start by saying congratulations! It is a very promising field and as technology evolves so will the data and marketing tools. Now, before we talk about marketing analytics entry level jobs, we should probably discuss the field as a whole. One thing to note is that the field we are describing is for bachelor's degree candidates.

Industry Outlook

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First thing most college students do when it comes to looking at fields of study and future jobs is glance at the Bureau of Labor Statistics website. Here we see that for Market Research Analyst job titles there is 23% growth in the market research industry! That is an astronomical growth potential! While the market research field is a huge part of marketing analytics, it is not the only aspect of the field!

Some college students may not realize just how vast the marketing analytics field is. What do SEO (search engine optimization) Analyst, Social Media Analyst, Internet Marketing Consultant, Paid Search Analyst, and Market Research Analyst all have in common? Other than having the word analyst in the title, they are all part of the Marketing Analytics field!

With so many avenues to follow in the marketing analytics industry, there is a spot for everyone! College students should focus on taking classes that dive into all the various sub-fields of marketing analytics and explore! Now that we have talked about the sub-topics within marketing analytics, I am going to give a run down on the various titles of marketing analytics entry level jobs! This should help college students in their job hunt!

Marketing Analytics Entry Level Job Titles

Most of the titles will include the words "junior" in them. This is on purpose as you will be in your first couple years of these positions and can get promoted to the senior level positions.

Junior SEO specialist: This position will focus on Search Engine Optimization and what it means to getting organic traffic to your website! As the internet continues to evolve so will your presence online and your need for your companies website.

Paid Search Analyst: Paid Search is when you pay the search engines to appear on the top of search results. Again, as the internet evolves so will your advertisements that are used to drive traffic to your website or products.

Social Media Analyst: Social media analysts will focus around using social media and data analytics to develop trends and better execute on their marketing efforts. This is both paid and organic posts. The goal of a social media analyst is to provide better and more profitable presence for the company's social media pages.

Market Research Analyst: Market research analyst positions have a plethora of responsibilities. Mainly, the goal of market research analysts is to take into account the companies target market and better understand their behaviors, thoughts and purchases to help the company sell products that the consumer could use.

While this list was rather lengthy, there are still many other marketing analytics job positions out there. I highly encourage you talk to your professors and other professionals in the marketing realm to explore what sub-category of marketing analytics fits you!

Best of luck on your search for internships and full-time positions!

Figure 1: Gathered from How to Learn Marketing Analytics

What is Marketing Analytics ?

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What is Marketing Analytics? 

The field of analytics in general has been rising throughout the past decade. More specifically, marketing analytics as its own segment of work has been growing as well. Analytics involves using numbers and big data to solve problems or to provide insights within a company.

The Types of Analytics

There are three main types of analytical outcomes, descriptive, prescriptive and predictive. These outlooks all have applications within marketing. Descriptive analytics uses existing data to describe and analyze the results to better understand a marketing campaign or sale outcome. Prescriptive analytics seeks to put reasonable expectations on possible outcomes to theoretically highlight an ideal decision and streamline decision making. Finally, predictive analytics purpose is in the name. This branch of analytics uses existing data to attempt to predict a variety of things including customer response or unit sales. Analytics can also be used to increase efficiency within production lines at a factory, or to assist in hiring patterns. Marketing analytics seeks to take big data from primary and secondary sources and incorporate it into the marketing and overall corporate strategy of the company.

Big data is being incorporated into nearly every fields of business, increasing both awareness and demand for those who understand its current uses and future potential. Given the reality of marketing analytics beginning to intertwine with traditional marketing departments it is important for technically focused analytics experts to work closely with those in the standard functions of marketing to create a group with unified goals.

Kinds of Marketing Analytics Jobs

When looking for a job within the marketing analytics field, job titles will not often be labeled as simply “marketing analyst”. One should widen their search beyond that term and search for jobs with the title of “data scientist”, “business analyst”, or “market researcher”. Each company will have different terminologies to refer to the field, but many of these jobs will hold the same characteristics and be looking for people with the same skill sets found in those majoring in marketing analytics. Marketing analytics is a field of study and combination of disciplines as opposed to a specifically defined role in an organization.

  Figure 1 obtained from